Promotion equals airplay. Airplay is how most people hear new music for the first time. It’s the business of securing broadcast support for your record. This is the Front that record labels rely on to hopefully secure a hit record. Radio airplay is still the most effective exposure to get for your music; it’s also the most difficult to secure for independent artists.

Key Promotion Front issues are:

  • Radio airplay: format selection
  • Station research: commercial, non-commercial, Internet, and satellite radio stations
  • Creating stationcontact lists
  • Promotion tactics and strategies
  • Program and music director relationships
  • Independent radio promotion
  • Video: (YouTube, Vevo, etc,)
  • Tracking airplay on the charts

Booked By Gold Club PR